Levi’s Integrates Facebook Social Plugins into Online Shop

April 22nd, 2010

By Stan Schroeder

Levi’s is one of the first major brands to implement Facebook’s social plugins into their online shop, turning it into a “social shopping experience.”

Upon entering levi.com, shoppers can now choose to shop socially by clicking on the “like-minded shopping starts here” sign. In there, customers can share Levi’s products with their friends, “like” them, or find “Top-Liked” products across their networks. To do that, they must connect with Facebook which is a simple, one-click process.

Jodi Bricker, Vice President of Digital for Levi’s® Americas said, “We’re creating a new social shopping experience that will change the way people shop online and, frankly, make buying jeans more fun. We’re excited to pioneer this new technology and help our loyal fans connect with our brand and share their favorite Levi’s® products with friends.”

Of course, since the feature is new, you probably won’t see any “likes” from your friends, but in time you’ll be able to shop based on the recommendations of your Facebook buddies, which – I’ve got to admit – really does make the experience more enjoyable.


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